ProSource unveils a taste sensation at the Arnold EXPO
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The Arnold EXPO is the largest health and fitness expo in the country. This year, its 650 booths showcased healthy lifestyle products and methods to more than 170,000 fitness fans in three days of free entertainment and competition from top professional and amateur athletes.
The Arnold Sports Festival is “A Weekend of Sports and A Lifetime of Fitness” hosting 29 sports, 36 sporting events, and more than 17,000 athletes. Its three days of athletic competition test human capabilities in the widest variety of sports for more athletes than any other event in the world.
The EXPO was busier than ever and aisles were at bursting point on the Saturday of the spectacular event. Even amid this controlled chaos, ProSource managed to make a big impression. Word spread like wild fire throughout the EXPO that ProSource had launched a taste-tingling protein bar that was unlike anything else on the market. Professional and amateur athletes alike were flocking for a saliva-stimulating sample of the new Supreme Protein bar, as was the regular Columbus crowd. It is well known that thousands of Ohio residents who have no interest in the featured sports event, venture from their homes solely to possibly get a sneak peek at Arnold himself. These very people discovered another reason to attend - to restock the boxes of Supreme Protein bars that were handed out faster than anyone could anticipate. Celebrity radio host and training partner to Hulk Hogan — “Bubba the Love Sponge” — proved to be a great crowd pleaser at the ProSource stand and educated everyone about his amazing weight loss transformation that he credits to a industry-breaking fat burner called Tetrazene ES-50.
At one point, the ProSource booth was generating so much traffic that attendants were asked to give their free Supreme Protein bars from within the stands as the wave of crowds had almost put the aisle at a standstill.
The introduction of more sporting events has increased interest and popularity with fans, thus making the 2007 Arnold Classic fitness weekend the biggest ever. Clothing stands, supplement brands, celebrities and sports stars all were showcased, making for a show that was as massive as one could imagine.
Everything from arm wrestling to chiropractic care, power lifting to skin rejuvenation, martial arts to hypnotherapy, combined with the bodybuilding events, to make the Arnold and co-promoter Jim Lorimar’s sports show the biggest in the world after the Olympics.
Arnold Schwarzenegger won one of his very first bodybuilding titles in Columbus over 30 years ago and has remained loyal to the state’s capital ever since. He has been offered millions to move the spectacular sports event to different locations but he says that this city is one that he holds close to his heart. Arnold was on hand on Friday and Saturday to hand out awards to winners of several different sports and continues to flex his quick-witted sense of humor to this day. When he presented the head-shaven Victor Martinez with his Arnold Classic trophy, he joked that Victor was following in the footsteps of Brittany Spears’ hair fashions. The crowd laughed and still gives him the loudest bodybuilding cheer in the world.
ProSource would like to thank Arnold and Jim Lorimar for an entertaining weekend and we would also like to thank everybody who repeatedly returned to our stand to let us know that the Supreme Protein bars was better than anything else they had tasted.
See you next year!
Click here to view Mens Arnold Classic Winners
Click here to view Womens Arnold Classic Winners
